News

2018 Loyalty Conference – 90% of tickets SOLD

Melbourne – 19 July 2018
Secure your tickets today!

Register today for the Customer Engagement & Loyalty Conference!

Only 20 tickets left for this years conference, don’t miss out. Register today!

Thursday 19th July, 2018

Location:

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22 Aughtie Drive,
Albert Park Lake, VIC



2018 Loyalty Conference line-up!

Melbourne – 19 July 2018
Announcing the 2018 conference agenda

Register today for the Customer Engagement & Loyalty Conference!

Keynote speakers and conference agenda, now available

Thursday 19th July, 2018

Location:

Carousel
22 Aughtie Drive,
Albert Park Lake, VIC

With fabulous speakers from some of Australia’s leading companies such as Edible Blooms, Endota Spas, Mastercard, Eagle Eye, Catch Group, Boost [...]

What impact do mobile wallets have on customer loyalty?

Cash-Wallet

While the benefits of mobile wallets have been heavily sold to consumers, its businesses who have a golden opportunity. At the centre of this is the digitisation of loyalty programs. Read More

At Global Loyalty, our experienced team can help you to develop and implement an effective loyalty strategy. If you’re [...]

WHAT DO YOUR CUSTOMERS EXPECT IN RETURN FOR SHARING THEIR DATA?

aimia-loyalty-lens

Aimia, our proud Loyalty Sponsor for the Customer Engagement & Loyalty Conference, have released their annual Loyalty Lens research study, which tracks customer attitudes to brands, data sharing and privacy, and engagement with technology. This year’s edition offers insights on how customer attitudes are changing regarding the exchange of [...]

Willingness to share data a telling way to target consumers

data-share

CMO.com features David Buckingham on how to develop relationships with consumers by understanding how they like to share their personal data. Read More.

At Global Loyalty, our experienced team can help you to develop and implement an effective loyalty strategy. If you’re interested in driving customer engagement within your business, [...]

Sydney Engagement & Loyalty Dinner

The recent SOLD-OUT Loyalty Dinner in Sydney at The Establishment was an outstanding success!

Sydney – Thursday 16th March 2017

Location:
The Establishment, Sydney

The Sydney dinner at The Establishment was an outstanding success with over 70 people attending. With the support of sponsors Bluestar, Lifestyle Loyalty, Taguchi and ACRS both client and suppliers enjoyed a great night of networking and discussion about [...]

Your online user experience impacts on customer engagement!

A bad user experience can undo a lot of hard work when it comes to customer loyalty, especially in competitive environments. Recently, I was bought a gift voucher for one of my favourite department stores. I would consider myself to be fairly engaged with this brand, I visit their outlets regularly (often making purchases) and receive regular email updates [...]

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    Permalink Gallery

    Don’t let an inconsistent marketing message affect customer loyalty!

Don’t let an inconsistent marketing message affect customer loyalty!

Every business wants to increase their reach and customer base, and multi-channel marketing can help to achieve this. The number of communication channels that organisations use to contact consumers is multiplying – websites, mail, email, phone, social media, advertising (TV, online, press), SMS, instant messaging, in-store brand representatives. The list goes on. This makes it even more important (and [...]

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    Infographic: How Social Media Marketing Boosts Customer Engagement

Infographic: How Social Media Marketing Boosts Customer Engagement

Source: Mobile Marketing Watch

For those of you waiting for just one more sign that the time has come to use social media marketing to spread the world about your business and market yourself to the masses, the moment of truth has come.

And, in this moment, you’re really in luck. For the social media marketing novices out there, a new [...]

Social Media is playing havoc with Christmas

In the run up to the retail ‘golden quarter’, research from Rakuten’s Play.com has again highlighted the growing role that social media and sharing sites are playing in the holiday shopping period, reinforcing the importance of a true multi-channel retail strategy.

Source: TheWiseMarketer.com

Shoppers in the UK will spend a staggering £4.6 billion in the two weeks between 3rd and [...]

Customer reviews: the latest loyalty tool

When consumers see a brand’s response to a negative online review, their overall opinion and intent to purchase more than double, compared to when they see a negative review without a response from the brand, according to the latest Conversation Index study from Bazaarvoice, which examined the role of social technologies in building better relationships between businesses and consumers.

Source: [...]

Melbourne Loyalty Dinner

The recent Loyalty Dinner in Melbourne at Japanese restaurant Nobu was an another outstanding success.

Melbourne – Thursday 12th September 2013

Location:
Nobu Restaurant, Melbourne

The Melbourne dinner at Crown Casino’s beautiful Japanese restaurant Nobu was an another outstanding success with over 40 people attending. With the support of sponsors Ogilvy One and Taguchi both client and suppliers enjoyed a great night of [...]